Red Barn Media Group: Custom Content for AGCO Corporation

From July 2016 to March 2018, I was associate editor at Red Barn Media Group for AGCO custom publications FarmLife and Performance Agronomy. I researched, planned, assigned and edited content for special sections of FarmLife and was in charge of all content in Performance Agronomy. The following are examples of some of my own writing, used in the magazines and online.

Game Changer: New Rules for Dicamba Herbicides

Now that new herbicides for dicamba-tolerant crops are registered, growers and applicators need to learn and follow a whole new set of rules to apply them correctly and not damage nearby fields. Training is key. Web Exclusive: Labels and Best Practices for New Dicamba Formulations >> Unfortunately, the 2016 crop season in the Midwest and Southeast is likely to be remembered for a long time as the summer of dicamba drift damage. Some fields of new dicamba-tolerant soybeans and cotton were seede

Masseys And Maples

Look closely at the center of the Caswell Farms barn quilt, and you’ll see a familiar logo. “Masseys have been a long-term thing on our farm and are the main brand here,” says Murray Caswell. His father, Wilfred, traded a team of horses for his first tractor—a 1953 Massey-Harris Model 30. The tradition continues with the four modern Massey Ferguson® tractors that Murray, his brother, Kevin, and Murray’s son, Grant, use on their family dairy and beef operation in Meaford, Ontario. With three ge

Sweet Success

Best practices and new technology can help sugar beet growers hit the sweet spot when planting their crop. Sugar beets are very particular about how they are planted. Just ask Al Cattanach. “When compared to corn and soybeans, sugar beets are a darn wimpy plant when they’re in the seedling stage and trying to emerge,” Cattanach says. “They don’t have that strength to push through a deeper depth of soil.” That’s just one of the reasons sugar beet growers need to get everything right at planting

From NYC to Noah’s Park

Chris Vives came home, helped create a tranquil retreat and now shares his love of animals with people young and old. From morning to night, seven days a week, Chris Vives takes care of his rather unusual family on their 7-acre farm at Goshen, in upstate New York. Just feeding them can take all day, given their individual dietary needs, not to mention cleaning up after them and coaxing runaways like Henry back home with marshmallows. Then there’s taking them to schools and senior centers, and

Digging Soil Science with an Online Soil Exhibit

Online and across the U.S. and Canada, soil displays unearth fun facts. Do you know your state soil? Or the soils most unique to your province? With the advent of virtual soil collections and exhibits, a world of soil knowledge can be only a click away. For example, the state-soil interactive online billboard of postcards pictured above is based on the former “Dig It! The Secrets of Soil” exhibit at the Smithsonian’s National Museum of Natural History. Produced with the Soil Science Society of

Newground Magazine

From 2011 through 2016, I served as editor of the custom publication Newground Magazine, published by Arysta LifeScience. I worked with the agency team at Woodruff Sweitzer-Calgary (now called WS) to research and develop the story lineups for client approval before assigning the articles to freelance writers (and, at times, myself). I edited all the copy, helped procure images, planned the page layout and worked with the designer on page design. Here are two examples of articles I wrote.

Website I developed, edited and ran for Dealer & Applicator (now AgProfessional) and Successful Farming magazines, sponsored by Bayer CropScience. The mission of was to provide soybean growers, agricultural retailers, crop consultants and everyone concerned with the health of the U.S. soybean crop with the No. 1 trusted source for the latest news, resources and training available to help track and combat soybean rust. The site was active 2004-2008, and can be read and navigated by clicking on this header, thanks to the Internet Archive "Wayback Machine."

Agribusiness Freelance Writing

Freelance Features and Profiles

Brochures for AGCO Corp.

Writer and project manager for 20-page product brochure for new AGCO Challenger TerraGator C Series of floater applicators.
Editor and project manager for 28-page product brochure for AGCO Sunflower Spring Tillage equipment line.
Editor and project manager for 24-page product brochure for AGCO Sunflower Fall Tillage equipment line.
Editor and project manager for 20-page product brochure for AGCO Sunflower Disc Harrows line.

2019 North Village Arts District Brochure

2019 North Village Arts District Brochure
(Click on the image to go to flip book of brochure.) I edited all the submitted business profiles and wrote additional copy for this 24-page brochure/directory promoting the art galleries, theaters, restaurants and more in the North Village Arts District of Columbia, MO. My art studio, Invincible Summer Studios, is featured on p. 10.